One viral sketch is luck. Two in a row is a signal. We doubled down on what worked, and this one spread even further.
Read More
Two videos. Same views. Completely different results. This breakdown reveals why not all viral content is created equal — and what to focus on instead.
Read More
The fastest way to learn any new skill isn’t through courses, books, or endless research — it’s by making something. In this piece, I break down how I’m learning cinematography from scratch by shooting a project my wife and I wrote, and why trial-by-doing is the key to mastering anything, one skill at a time.
Read More
In a world where AI is generating more content than ever, it’s the human moments that stand out. Our latest YouTube video hit nearly 10,000 views — not because of flashy effects or trends, but because it captured something real: a glimpse into a genuine relationship. As AI continues to shape the future of video, creators who lean into truth, emotion, and connection will have the edge.
Read More
Building something of my own has been harder than I expected. I’m not where I thought I’d be by now, and that’s frustrating. The fear hits hardest at 3 a.m. — when I’m running numbers and wondering if I’m crazy for choosing this path. But deep down, I know this is exactly where I’m supposed to be.
Read More
Not every creative project is meant to be finished. In fact, the ones you quit often teach you the most. So-called “failures” sharpen your instincts, quitting at the right time is a skill, and abandoning ideas can actually pave the way for the work that truly matters.
Read More
Video is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
Read More
You can walk into the future, but the stories you tell will be the same. Because tech changes - human psychology doesn't. Think of technology as the surface of the ocean—constantly shifting with waves and tides. Meanwhile, human psychology is like the deep ocean—calm, steady, and unaffected by the changes above. So, no matter what you’re building, your content needs to do at least one of three things that scratch the itch of the human mind (preferably all three): Educate, entertain, or inspire.
Read More
I’ve written before about the qualities to look for in a long-term business partner. But how do you find one? In the last year, I’ve learned the secret. Tara and I now have multiple projects going with high-quality partners and plenty of creative momentum. What’s the secret? Fair warning - you’re going to laugh cause it’s so stupid simple. Here’s the secret: Tell people what you’re doing, or (if you haven’t started yet) what you're planning on doing.
Read More
As a leveraged creator - someone who follows the path of: Create assets → scale them with free leverage → earn your freedom - it has become impossible to ignore how artificial intelligence can empower you - creators - to build whatever you want.
Read More