Posts tagged building in public

One viral sketch is luck. Two in a row is a signal. We doubled down on what worked, and this one spread even further.

Mental ModelsThomas WaschenfelderNovember 1, 2025creative leverage, viral video, YouTube Shorts, TikTok growth, authenticity, building in public, creative momentum, content strategy, audience building, digital assets

What I learned from our first (and second) viral videos

Two videos. Same views. Completely different results. This breakdown reveals why not all viral content is created equal — and what to focus on instead.

Mental ModelsThomas WaschenfelderOctober 1, 2025creative leverage, authenticity, viral content, creative identity, building in public

Master The Mindset Of The Wealthy. Then Build.