Start betting on yourself

Tara and I just released our first romantic comedy series on YouTube. I directed it. She stars in it. It’s not perfect, and it’s not for everyone. But we committed, bet on ourselves, and shipped the thing that lived in our heads into the real world. Here’s what happened when we did.

Mental ModelsThomas WaschenfelderJanuary 14, 2026romantic comedy, YouTube series, independent filmmaking, bet on yourself, creative courage, shipping your work, maker mindset, leveraged creator, building in public, creative entrepreneurship

Double down on media formats that work

One viral sketch is luck. Two in a row is a signal. We doubled down on what worked, and this one spread even further.

Mental ModelsThomas WaschenfelderNovember 1, 2025creative leverage, viral video, YouTube Shorts, TikTok growth, authenticity, building in public, creative momentum, content strategy, audience building, digital assets

What I learned from our first (and second) viral videos

Two videos. Same views. Completely different results. This breakdown reveals why not all viral content is created equal — and what to focus on instead.

Master The Mindset Of The Wealthy. Then Build.