The secret to building more digital assets is adding constraints, not doing more work. By committing to a schedule, choosing a form, and setting content guidelines, you’ll make it easier to create consistently and grow your body of work.
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Most of your leveraged creative work will feel like it’s going nowhere — and that’s normal. Growth isn’t linear. One breakout video, article, or project will do more for you than the last hundred combined. The key is staying in the game long enough to find it.
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Video is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
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AI is moving fast. So what should you work on when your current skills might be outdated next year? This piece explores the kinds of projects AI can’t do well — and why hard, long-term creative work still gives you the biggest edge.
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I get a rush when I experience greatness. Greatness moves people. Average work does not. And as Naval Ravikant says, “there’s no demand for average.” If you’re trying to figure out why your work isn’t resonating, it’s probably because the work is average. And that’s okay. Because you need to be average before you can be great.
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Most people fear failure. The best creators use it as fuel to build their vision. “Failure” only exists in relationship to your definition of success. So, to make the creative process easier, change your definition of success. My definition of success in a creative project - specifically screenwriting, as that’s my mode of expression - is this: Did I write the movie script I set out to write?
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When I say someone is a “master of their craft,” I don’t just mean they’re good at something. It’s much deeper than that. They have an intimate, instinctual understanding of it that comes from years of engagement.
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AI doesn’t have to sound generic. The key to great AI-generated content is making it reflect you—your voice, your style, your perspective. By training AI on your preferences, past work, and unique way of thinking, you can turn it into a powerful creative amplifier instead of a lifeless algorithm. Here’s how to make AI sound unmistakably like you.
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The internet is loud and persuasive. So loud it drowns out the voice in your head. It tricks you into making what you think other people will like instead of making what you like. Don’t listen. You don’t know what other people will like. You only know what you like. And that’s where you should start.
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ChatGPT isn’t just for brainstorming—it’s a powerful tool for turning ideas into reality fast. By using AI to create a Minimum Viable Product (MVP), you can test your idea in the market before investing too much time or effort. Whether it’s drafting a screenplay treatment, building a landing page, or validating a product concept, ChatGPT helps you move from idea to execution in record time. Here’s how to use it to speed up your process and get real-world feedback faster.
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