The fastest way to learn any new skill isn’t through courses, books, or endless research — it’s by making something. In this piece, I break down how I’m learning cinematography from scratch by shooting a project my wife and I wrote, and why trial-by-doing is the key to mastering anything, one skill at a time.
Read MoreIn a world where AI is generating more content than ever, it’s the human moments that stand out. Our latest YouTube video hit nearly 10,000 views — not because of flashy effects or trends, but because it captured something real: a glimpse into a genuine relationship. As AI continues to shape the future of video, creators who lean into truth, emotion, and connection will have the edge.
Read MoreBuilding something of my own has been harder than I expected. I’m not where I thought I’d be by now, and that’s frustrating. The fear hits hardest at 3 a.m. — when I’m running numbers and wondering if I’m crazy for choosing this path. But deep down, I know this is exactly where I’m supposed to be.
Read MoreAfter five weeks of posting comedy sketches on YouTube, we’ve learned a ton — about Shorts, the algorithm, staying consistent, and having fun while creating. These early lessons don’t just apply to YouTube, but to anyone trying to build momentum as a creator.
Read MoreNot every creative project is meant to be finished. In fact, the ones you quit often teach you the most. So-called “failures” sharpen your instincts, quitting at the right time is a skill, and abandoning ideas can actually pave the way for the work that truly matters.
Read MoreThe secret to building more digital assets is adding constraints, not doing more work. By committing to a schedule, choosing a form, and setting content guidelines, you’ll make it easier to create consistently and grow your body of work.
Read MoreMost of your leveraged creative work will feel like it’s going nowhere — and that’s normal. Growth isn’t linear. One breakout video, article, or project will do more for you than the last hundred combined. The key is staying in the game long enough to find it.
Read MoreVideo is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
Read MoreAI is moving fast. So what should you work on when your current skills might be outdated next year? This piece explores the kinds of projects AI can’t do well — and why hard, long-term creative work still gives you the biggest edge.
Read MoreI get a rush when I experience greatness. Greatness moves people. Average work does not. And as Naval Ravikant says, “there’s no demand for average.” If you’re trying to figure out why your work isn’t resonating, it’s probably because the work is average. And that’s okay. Because you need to be average before you can be great.
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