After five weeks of posting comedy sketches on YouTube, we’ve learned a ton — about Shorts, the algorithm, staying consistent, and having fun while creating. These early lessons don’t just apply to YouTube, but to anyone trying to build momentum as a creator.
Read MoreNot every creative project is meant to be finished. In fact, the ones you quit often teach you the most. So-called “failures” sharpen your instincts, quitting at the right time is a skill, and abandoning ideas can actually pave the way for the work that truly matters.
Read MoreThe secret to building more digital assets is adding constraints, not doing more work. By committing to a schedule, choosing a form, and setting content guidelines, you’ll make it easier to create consistently and grow your body of work.
Read MoreMost of your leveraged creative work will feel like it’s going nowhere — and that’s normal. Growth isn’t linear. One breakout video, article, or project will do more for you than the last hundred combined. The key is staying in the game long enough to find it.
Read MoreVideo is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
Read MoreAI is moving fast. So what should you work on when your current skills might be outdated next year? This piece explores the kinds of projects AI can’t do well — and why hard, long-term creative work still gives you the biggest edge.
Read MoreI get a rush when I experience greatness. Greatness moves people. Average work does not. And as Naval Ravikant says, “there’s no demand for average.” If you’re trying to figure out why your work isn’t resonating, it’s probably because the work is average. And that’s okay. Because you need to be average before you can be great.
Read MoreMost people fear failure. The best creators use it as fuel to build their vision. “Failure” only exists in relationship to your definition of success. So, to make the creative process easier, change your definition of success. My definition of success in a creative project - specifically screenwriting, as that’s my mode of expression - is this: Did I write the movie script I set out to write?
Read MoreWhen I say someone is a “master of their craft,” I don’t just mean they’re good at something. It’s much deeper than that. They have an intimate, instinctual understanding of it that comes from years of engagement.
Read MoreAI doesn’t have to sound generic. The key to great AI-generated content is making it reflect you—your voice, your style, your perspective. By training AI on your preferences, past work, and unique way of thinking, you can turn it into a powerful creative amplifier instead of a lifeless algorithm. Here’s how to make AI sound unmistakably like you.
Read More
