A few months ago, Tara and I had a budget airline sketch go viral, and this week we’re pitching a TV series based on it. It’s a real-world example of how permissionless leverage works: build something online first, then use that momentum to attract permissioned leverage later. This is how we turned a sketch into proof of concept, an audience into an asset, and views into a defensible TV pitch.
Read MoreCreative burnout usually isn’t about working too hard. When you’re the CEO of your own life, the hardest part isn’t execution, it’s constantly wondering if you’re working on the right thing. This piece is a reflection on what burned me out, and the small mindset and scheduling shifts that help lower the stakes and make the work sustainable again.
Read MoreGrowth rarely feels like growth in the moment. Most of the time, it feels like confusion, ineptitude, and your brain struggling to keep up. I felt that firsthand on the first day of directing our rom-com series, when my brain completely broke and taught me what real growth actually looks like.
Read MoreInstagram has an authenticity problem. The average person can’t tell the difference between a video made by AI and one made by a real person, which means the value of a single video has basically dropped to zero. In a world where anyone can pump out content nonstop, the only real advantage left is making work only you can make, work that comes from your point of view and requires real judgment, taste, and stacked skills.
Read MoreEvery piece of content you send into the world is a free lottery ticket. You don’t know which one will hit. You just know most won’t. But the internet doesn’t work in a straight line. Growth is nonlinear. You can publish dozens of videos that do almost nothing, then post one that explodes and creates more growth than everything before it combined. And the videos that didn’t go viral weren’t wasted. They were training data for the algorithm, proof you were still here, and the reason you were ready when the spike finally came.
Read MoreOne viral sketch is luck. Two in a row is a signal. We doubled down on what worked, and this one spread even further.
Read MoreTwo videos. Same views. Completely different results. This breakdown reveals why not all viral content is created equal — and what to focus on instead.
Read MoreThe fastest way to learn any new skill isn’t through courses, books, or endless research — it’s by making something. In this piece, I break down how I’m learning cinematography from scratch by shooting a project my wife and I wrote, and why trial-by-doing is the key to mastering anything, one skill at a time.
Read MoreIn a world where AI is generating more content than ever, it’s the human moments that stand out. Our latest YouTube video hit nearly 10,000 views — not because of flashy effects or trends, but because it captured something real: a glimpse into a genuine relationship. As AI continues to shape the future of video, creators who lean into truth, emotion, and connection will have the edge.
Read MoreBuilding something of my own has been harder than I expected. I’m not where I thought I’d be by now, and that’s frustrating. The fear hits hardest at 3 a.m. — when I’m running numbers and wondering if I’m crazy for choosing this path. But deep down, I know this is exactly where I’m supposed to be.
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