Instagram has an authenticity problem. The average person can’t tell the difference between a video made by AI and one made by a real person, which means the value of a single video has basically dropped to zero. In a world where anyone can pump out content nonstop, the only real advantage left is making work only you can make, work that comes from your point of view and requires real judgment, taste, and stacked skills.
Read MoreOne viral sketch is luck. Two in a row is a signal. We doubled down on what worked, and this one spread even further.
Read MoreTwo videos. Same views. Completely different results. This breakdown reveals why not all viral content is created equal — and what to focus on instead.
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