A few months ago, Tara and I had a budget airline sketch go viral, and this week we’re pitching a TV series based on it. It’s a real-world example of how permissionless leverage works: build something online first, then use that momentum to attract permissioned leverage later. This is how we turned a sketch into proof of concept, an audience into an asset, and views into a defensible TV pitch.
Read MoreInstagram has an authenticity problem. The average person can’t tell the difference between a video made by AI and one made by a real person, which means the value of a single video has basically dropped to zero. In a world where anyone can pump out content nonstop, the only real advantage left is making work only you can make, work that comes from your point of view and requires real judgment, taste, and stacked skills.
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