Tara and I just released our first romantic comedy series on YouTube. I directed it. She stars in it. It’s not perfect, and it’s not for everyone. But we committed, bet on ourselves, and shipped the thing that lived in our heads into the real world. Here’s what happened when we did.
Read MoreA few months ago, Tara and I had a budget airline sketch go viral, and this week we’re pitching a TV series based on it. It’s a real-world example of how permissionless leverage works: build something online first, then use that momentum to attract permissioned leverage later. This is how we turned a sketch into proof of concept, an audience into an asset, and views into a defensible TV pitch.
Read More“The final form of leverage is brand new—the most democratic form. It is products with no marginal cost of replication. This includes books, media, movies, and code. Code is probably the most powerful form of permissionless leverage. All you need is a computer—you don’t need anyone’s permission.” - Naval Ravikant
Read More
