The hidden ROI of “wasted” creative projects

Not every creative project is meant to be finished. In fact, the ones you quit often teach you the most. So-called “failures” sharpen your instincts, quitting at the right time is a skill, and abandoning ideas can actually pave the way for the work that truly matters.

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Build more digital assets by adding constraints

The secret to building more digital assets is adding constraints, not doing more work. By committing to a schedule, choosing a form, and setting content guidelines, you’ll make it easier to create consistently and grow your body of work.

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When building leveraged assets, most effort is wasted

Most of your leveraged creative work will feel like it’s going nowhere — and that’s normal. Growth isn’t linear. One breakout video, article, or project will do more for you than the last hundred combined. The key is staying in the game long enough to find it.

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Why video is the best free leverage (and how to start now)

Video is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.

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You must first be average to become great.

I get a rush when I experience greatness. Greatness moves people. Average work does not. And as Naval Ravikant says, “there’s no demand for average.” If you’re trying to figure out why your work isn’t resonating, it’s probably because the work is average. And that’s okay. Because you need to be average before you can be great.

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The power of starting projects that might fail

Most people fear failure. The best creators use it as fuel to build their vision. “Failure” only exists in relationship to your definition of success. So, to make the creative process easier, change your definition of success. My definition of success in a creative project - specifically screenwriting, as that’s my mode of expression - is this: Did I write the movie script I set out to write?

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Build something no one else can copy

The internet is loud and persuasive. So loud it drowns out the voice in your head. It tricks you into making what you think other people will like instead of making what you like. Don’t listen. You don’t know what other people will like. You only know what you like. And that’s where you should start.

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Pick a path and start compounding.

If you commit to something with all of your being, you can accomplish it (over a long enough time period). The problem is that many people have trouble committing. Or don’t know what to commit to. They suffer from choice paralysis, where the sheer number of available options is so overwhelming that it becomes difficult to make a decision at all. But no matter where you are at, it’s not too late (and certainly not in your early 30s!) to pick a path and start compounding.

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How to use ChatGPT’s memory to boost efficiency and save you time

Yes - ChatGPT has a memory. Which means if you ask it to remember something - something extremely specific - it will. It’s like having a personal assistant who never forgets. And lets you focus on what really matters: building more leverage. So, let’s dive into ChatGPT’s memory function and how to use it.

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