The world is flush with quick dopamine. You can make a TikTok video in minutes and get thousands of views in seconds. A Twitter thread that took you ten minutes to write can go viral with millions of impressions overnight. And it feels really good. It becomes brutally hard to stick with things that take much longer. But that’s where the real competitive advantage lives. When you do things that take years, not days, you compound your efforts with small, incremental gains, and immediately escape competition from anyone with a shorter time horizon. The longer it takes to do, the larger the competitive advantage in doing it.
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