Most people jump from one project to the next - chasing one shiny object after another but never finishing anything. This is a bad idea because you want to compound the same set of skills for decades to become the best at what you do. But at the same time, you also want to expose yourself to the very real upside in other industries. How can you do both? Visual designer and entrepreneur, Jack Butcher, has a tweet that articulates the solution perfectly: “Build where you're best, bet where you aren't.”
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