Sign up to unleash your creativity with the help of AI and start building valuable digital assets using media and code.
The secret to building more digital assets is adding constraints, not doing more work. By committing to a schedule, choosing a form, and setting content guidelines, you’ll make it easier to create consistently and grow your body of work.
Most of your leveraged creative work will feel like it’s going nowhere — and that’s normal. Growth isn’t linear. One breakout video, article, or project will do more for you than the last hundred combined. The key is staying in the game long enough to find it.
Video is the most human medium on the internet — and your best hedge against AI-written content. Here’s why video offers unparalleled leverage, how to get started quickly (even without skills), and why now’s the time to scale your personality using the power of video.
AI is moving fast. So what should you work on when your current skills might be outdated next year? This piece explores the kinds of projects AI can’t do well — and why hard, long-term creative work still gives you the biggest edge.
I get a rush when I experience greatness. Greatness moves people. Average work does not. And as Naval Ravikant says, “there’s no demand for average.” If you’re trying to figure out why your work isn’t resonating, it’s probably because the work is average. And that’s okay. Because you need to be average before you can be great.
Most people fear failure. The best creators use it as fuel to build their vision. “Failure” only exists in relationship to your definition of success. So, to make the creative process easier, change your definition of success. My definition of success in a creative project - specifically screenwriting, as that’s my mode of expression - is this: Did I write the movie script I set out to write?
For the longest time, how people built wealth was a mystery to me.
I remember hearing friends talk about owning “equity,” building “leverage,” and creating “assets.” I would nod along, pretending I understood what they were saying. I didn’t. But I wanted to learn.
So, I started researching the mental models of wealth creators, and I found something startling… the secret to getting rich was actually pretty simple.
This is it, in a nutshell:
Build assets that work for you after you’re finished working on them.
And so, that’s what I’m doing.
My name is Thomas Waschenfelder. I’m a writer and creator who is fanatic about learning and executing ideas that improve my life. I’m not a financial planner. I’m not an investment adviser. And I’m not wealthy (yet).
I’m simply here to share the best of what I’ve learned about how to use your creativity to build assets that disconnect your inputs (time) from your outputs (value).
And the best place to build assets is right here, on the internet. You’ll discover how to harness AI tools to unleash your creativity and build digital assets that compound over time. You’ll carve out a piece of internet real estate to call your own forever.
How do you start? It’s easy. Sign up for my newsletter and join thousands of others who want to build assets on the internet to buy their freedom in the real world.
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