Social Proof: Why You Copy Other People

I once played a game with a colleague that he didn’t know he was playing. He and I were standing across from one another and chatting when I happened to notice that we both had our arms crossed. I realized there was a pretty good chance that if I uncrossed my arms, he would do the same and uncross his. I put my theory to the test and uncrossed my arms. Moments later, he followed my action and uncrossed his arms. Ah, the power of social proof […]

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Commitment & Consistency Bias: Why It's Hard To Change Your Mind

It took me 10-years to break a personal bad habit. Five years of knowing I wanted to stop, and another five years of actually trying to stop before I beat it. How many bad habits have you been able to shake? Probably less than you’d like, if any at all. That’s the power of commitment and consistency bias. We are creatures of habit, for better or for worse […]

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What Is Bias From Association?

What if you could actually increase sales of a product by raising its price? Sounds like magic, right? It’s true though. There are circumstances where increasing the price of a product will help it sell. And there’s a pretty simple reason why. But first, a story […]

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How To Find Your Path To Riches

Felix Dennis got rich in publishing. Naval Ravikant got rich in Silicon Valley. Nassim Nicholas Taleb by trading. Warren Buffett by investing. And the soon-to-be rich will get wildly wealthy by building things that don’t yet exist. What’s your path to riches? […]

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The Power of Small Favors: Reciprocation Tendency

Has a car salesman ever offered you a cup of coffee or a glass of water upon entering the dealership? Have you been handed a free sample of a product as a gift? Invisible mental biases are consistently influencing the decisions you make. And one of the strongest and most important to understand is your tendency to reciprocate the favors, disfavors and concessions of others […]

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The 5 Steps of (Wealth) Creation

Wealth isn’t a problem to be solved. It’s an opportunity to create. And the more you create, the better you get at creating. Your 1st million dollars is a lot harder to create than the 2nd, 3rd, and 4th million. This is because by the 4th million, you’ve gotten pretty good at creating wealth […]

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What Is Incentive-caused Bias?

You are incentivized to believe to be true the things that you want to be true. If the significance of this idea does not immediately capture you, be patient. Sit with it. Lay with it. Fight with it. And then accept it, because fewer ideas are more important to your everyday life.

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3 Things You Should Look For in a Career (According To Charlie Munger)

Charlie Munger is known for his quick wit, for not suffering fools, and for working alongside Warren Buffett to build Berkshire Hathaway into the behemoth company it is today. When billionaires give advice, I try to listen, and Munger offers some in a […]

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4 Stock Buying Filters From Billionaire Charlie Munger

Investing is hard, but that doesn’t mean we can’t simplify the ideas behind an investment philosophy and come to understand it. As Naval Ravikant (@naval on Twitter) reminds us: “It’s the mark of a charlatan to try and explain simple things in complex ways and it’s the mark of a genius to explain […]

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This Everyday Mantra Could Be the Key To Your Success

If you haven’t read Felix Dennis’ book, How To Get Rich, I highly recommend picking up a copy. It’s a quick, fun, blunt read. Dennis spends the first half of the book convincing you not to try and become rich, for reasons you have to discover for yourself. One of the things that stuck with me from the book was the way he talks about the fear of […]

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